Commerce on the Internet is experiencing phenomenal growth. According to Forrester Research, Inc., worldwide net commerce, both B2B and B2C, will hit $6.8 trillion in 2004. However, American dominance of the World Wide Web is fading and in two years American e-commerce sales will drop below 50% of worldwide e-commerce sales.
As the rest of the world begins to participate in e-commerce, American companies will experience tremendous opportunities for growth, greater efficiencies due to economies of scale, and new competitors as well.
To be successful in this changing environment, managers and executives of software companies need to understand today how globalization of the web will impact their product design and begin to plan accordingly.
This tutorial on Web Internationalization is designed especially to prepare managers at software companies for these new challenges. This ½ day session will help you understand how your company needs to adapt to meet global requirements, including:
· avoiding data corruption over the Internet,
· enhancing customer satisfaction by delivering information in a user's native language, and
· supporting data, user interface and reports in multiple languages.
The tutorial will cover technical and strategic issues designed to give you an understanding of the global Web environment.
Topics to be covered include:
User Interfaces – address cultural differences when using graphics, date and time formats, number and currency formats, title and address formats, sound, color and more.
Text Handling – learn techniques to address different alphabets and writing rules.
Infrastructure and Source Management Processes – understand source code structure, modularization and localization.
World Wide Web – learn about internationalization topics specific to Internet technologies such as HTTP, HTML and XML.
About the Presenter
Tex Texin is a consultant assisting companies in the globalization of their products and business, especially those that are moving their applications to the Web and e-business. He specializes in creating software for international markets, particularly Asian markets. He has defined and implemented strategies that migrate applications from legacy character sets to Unicode, and created tools and processes for efficient localization at reduced cost.
Tex is currently participating in the Unicode Consortium, the World Wide Web Consortium (W3C), and other organization's technical committees on topics of internationalization. Tex is also a Project Management Committee member for ICU (IBM's Open Source library "International Components for Unicode").
Tex is often a speaker and lecturer at conferences on software development, standards (W3C, Unicode, Internationalization, ISO 8601 et al.), and globalization (both business and technical).
Who should attend:
Executives, managers, project leaders responsible for the strategic planning and delivery of software for the Internet.
Seating is limited. To be assured a place in Web Internationalization Training, register early.
When: This tutorial is offered from time to time in various locations around the world. To arrange for the tutorial to be presented at your site or to find out when it will be offered next, e-mail Tex or call +1 781 789 1898.